With you, every step of the journey 💙
Hi, I’m Annjana
I am a London based ICF-certified leadership and organizational coach. I have over a decade of experience in tech leadership roles spanning Big Tech and startups in AI / FinTech spaces (including Goldman Sachs, Twitter).
My passion for both 0-to-1 and 1-10x journeys brought me to investing, coaching/advisory roles. I love nothing more than helping companies chart their journey, shaping impactful people strategies, and navigating the ever-evolving tech landscape. As an external coach, I dive into the core of how teams work, providing training programs as well as 1:1 and group coaching sessions.
Common threads across all my work:
🧭 Journey navigator for leaders and businesses - working towards their goal & solving problems with a purpose
↔️ Serving as a bridge - connecting people in the tech, product startup industry to move things forward
🪄Curiosity and Creative energy - I can’t help but bring my curiosity to learn & engage, energy and creativity to meetings, workshops to bring the room together
When it comes to coaching, I believe in breaking down barriers and making it accessible to all. I'm committed to bridging the equity gap, offering flexible pricing and personalized programs that cater to your company’s journey.
If you're ready to intentionally scale your leaders as you scale your company, to have them go on a journey of self-discovery and growth, let's connect and get creative —one brushstroke at a time.

